Tips on How to Get Reviews on a Product From Customers

Permit'due south face it–you want to know how to get more reviews. Only the increased access to online shopping has drastically cut downwards the corporeality of brick and mortar businesses nosotros frequent.

In fact, the PowerReviews report on How to Shell Amazon shows that in a single month nigh 60% of people make up to iii online purchases through Amazon alone. Equally online shopping grows, so too does the competition.

And with the Proven Ability of Reviews report stating 86% of consumers say reviews are an essential resource for purchase decisions, product reviews are more disquisitional than e'er. To effectively drive traffic, conversions and sales you need to know how to get more than reviews from your customers.

But don't sweat merely nonetheless–we're going to tell yous how to get more reviews and what really makes a quality review in the beginning identify. Nosotros'll as well show you how to leverage a ratings and review platform to brand your life easier and why this content is essential for your shoppers.

• A Look at the Modernistic Product Review
• Why You Need More than Reviews
• What Makes a Quality Product Review
• eight Ways to Get More Reviews Today
• Using A Ratings and Review Platform

To brand things easier, employ these bound links to navigate betwixt sections. If you're eager to go to the tips correct away, simply click on 8 Ways to Go More Reviews Today:

• Want to start getting more than reviews today?Get in touch with the PowerReviews team and we'll testify you how our software increases accurate review content past our various collection features.

A Look at the Mod Product Review

Earlier we dive into the importance of reviews and how to get more than product reviews, let's accept a look at a modern example. Typically, the average online review consists of several components, including:

• An average star rating out of 5
• Custom product feedback, such as questions and answers, from purchasers
• Visual content such as images and videos shared from purchasers
• Customer feedback such every bit pros, cons and best uses
• Size and fit data from purchases
• Badging verifying the user's qualification

There are also brands and retailers that utilize ratings and review platforms to customize the look of their forms and the information that they share. This allows brands and retailers to sort reviews by their pros and cons, ask users to describe themselves, add tags unique to product types and customize the CSS to be more on-brand.

Why Y'all Demand More Product Reviews

PowerReviews works with thousands of brands and retailers to assistance collect, display and syndicate user-generated content all over the web. Our years of experience with ratings and reviews gives u.s. admission to a ton of data, like customer sentiment analysis, that sheds light on the importance of product reviews. Perhaps the most important concept to understand is the sheer number of consumers that tell united states reviews are essential to making a purchase conclusion.

While that's all fine and well, ratings and reviews aren't going to go much visitor buy-in if they don't contribute to the bottom line. Nosotros're providing a few statistics to help yous empathize the true impact of ratings and reviews.

Let's look at how to meliorate aspects of your business similar traffic, conversion rates, sales and production insights.

Product Reviews Increase Traffic

Data from the PowerReviews written report Mapping the Path to Buy discovered 35% of consumers begin their purchasing journey on a search engine. And if y'all're not within the first few positions of the results pages, you lot're missing out on incredibly qualified traffic.

That'due south where production reviews come in. Google actually indexes product reviews, which means their algorithm reads your product'south reviews and makes them searchable or visible on search. So by getting more product reviews, you increase the number of keywords where your products ranks on Google.

These are especially relevant keywords equally they consist of consumer language instead of marketing copy. Think of the "best spring jackets" search case above. Search results evidence specific products, with reviews and links directly to the product folio.

Additionally, examples like Lush evidence the overall reviews for the product in the organic search consequence. For example, the PowerReviews customer Lush ranks in search for a pop keyword most shower scrubs thanks to their customers' reviews.

That's not an isolated incident. Our customers run into an average 108% lift in impressions on their product pages when their number of reviews increases from null. Also, some of our clients see every bit much as a 239% lift in impressions to product pages with at to the lowest degree one review compared to none.

Product Reviews Increase Conversions

As customers continue to look online when purchasing more than high consideration products, it's important to reduce barriers to conversion. Imagine you're looking to make a life-irresolute purchase online by buying something similar a mattress. Withal, you don't have the opportunity to feel the mattress in person or the blazon of mattress you want isn't for sale in stores around you lot.

The question becomes is the mattress too soft, too hard or does it feel simply right? Product reviews ease those purchasing decision barriers past providing your customers with primal insights needed to buy confidently. You spend about a third of your life in your bed, so nosotros doubt you lot'd buy a new mattress with no reviews, recommendations or tips from advertisements.

Room & Board, a contemporary home furnishings retailer with mattresses in their online catalogue, fully understands the importance of reviews for their products. The visitor does a phenomenal job collecting and displaying their production review content, and in turn, providing a ton of pros and cons descriptions found in their reviews.

Product Reviews Create Better Products

To continue with the mattress instance, let'southward imagine that users who are ordering your beds are frequently leaving reviews commenting on a odd chemical smell that came with the box. Peradventure you have a pregnant corporeality of reviews saying there'southward poor edge support or the material tends to rip easily.

While it'south virtually impossible and quite expensive to attempt and exist perfect with your products, at that place's cues your brand can take in review content to make overall improvements. The problem is, earthworks through the vast amounts of product reviews takes up a lot of manpower and time.

That's why PowerReviews developed Product Pulse, a characteristic included in our Intelligent Suite. Product Pulse digs through your review content and provides a detailed written report on mutual adjectives used and other sentiment analysis associated with your product.

Whether by accident or on purpose, there are brands that completely ignore these letters, finding it easier to bury their heads in the sand than reply to criticisms. These companies will encounter sales dwindle every bit production ratings and reviews continue to skew negative.

However, in that location are leading brands that leverage production reviews–both positive and negative–and use that content to create improve products. Past analyzing common issues, brands can prepare products faster and back up their claims with manufactures with data.

The best ecommerce managers take this feedback into consideration and pass it to the proper internal teams to guide improvements. And the top ecommerce managers will actually respond to those reviews alerting their customers their feedback is appreciated. Those customers will feel empowered and future shoppers will see that a make cares about its customers.

What Makes a Quality Product Review?

At present that we've established the importance of increasing production reviews from your customers, let's motility on to what makes a great production review. Apparently it'due south important to bulldoze reviews that are more than than a few curt words, but what else can you do to assist increase the quality of content on your pages?

Customized Fields for Product Type

Ane little-known strategy to generate more robust reviews is to customize each of your displays to share information specific to each production type. For example, if you're selling a sweatshirt or pair of shoes, and then collect and share information on the fit, sizing and comfort to help sway buyers on the cusp of a buy.

These details help those who are 2nd guessing a buy experience more confident in their buying decision. With full details in a great review, yous eliminate doubt.

Qualified Reviewers Sharing Feedback

Shady tactics exist in the ecommerce infinite and as competition increases, brands and retailers may feel pressured to find ways to generate less-than-qualified reviews. Whether that's past writing those reviews themselves or by buying them from someone with no production experience, this has pb to some distrust in the manufacture.

So it comes equally no surprise that more than a third (36%) of shoppers say that reviews which conspicuously identify who wrote them, such as a verified buyer or a review written as a result of a gratis sample, were 'very of import' or 'important.' Equally y'all start generating reviews, make sure you have a content moderation system in place to help weed out all of the unqualified reviews that could pause the trust you lot've built with customers.

Negative Reviews Really Help

It may come up equally a surprise, merely negative reviews tin really increment your online sales. In fact, 82% of consumers specifically seek out negative reviews when shopping for a product. As strange as it may seem, shoppers say that poor reviews gave balance to their shopping enquiry, stating that a negative perspective was either a "very important" or "important" factor influencing their decision.

Before you lot hurry to sweep negative reviews under the carpet, realize that not but practise those reviews lend credibility to your products, merely they also offer feedback to assist create a meliorate product for your customers. Non only that, but our data shows that customers are less likely to buy products with a perfect 5-star review than ane between a 4.2-iv.5 rating.

Answers to Popular Product Questions

Nobody knows what helps a customer catechumen better than the customers themselves. Let your customers ask questions on the production pages and respond in a timely way to make the auction. If you can't back up the staff required to answer all of those questions, you can also apply a production question and answer tool that allows by purchasers or community experts to respond on your behalf.

Check out this video with Skechers' ecommerce Merchandising Manager, Timothy Lakin, to see how his team used customer questions to increase their product conversion rates past 32%.

User-Generated Content & Visuals

Almost all customers accept a quick fashion to take a picture of your products to share, and information technology's crucial to get them to share those images and videos on the reviews that they leave. Visual content on your product pages is the current must-do to stay competitive online. In fact, our Snapshot for Ecommerce report found 72% of consumers say they regularly or always seek out visual content prior to purchase.

Using a visual and social display platform helps you collect social media content, cosign information technology, get permissions and display it on your product pages. If your reviews provider isn't doing all of these things, it might be fourth dimension to brand a switch. Create easy paths for your customers to share their images and videos with an Image Gallery on your product pages and give other shoppers a real-life look into information technology in employ.

8 Ways to Get More than Reviews & Generate More Content From Your Customers

At present that we've covered what a modernistic review looks like, why you need more content and the importance of quality, it's fourth dimension to dig into the tips on how to get more product reviews on your site. Let's have a look at the eight ways to get more reviews from your customer:

• Pro Tip: If any of these ideas seem a chip overwhelming, please reach out to our team to larn how to implement, rails and collect more reviews!

one. Encourage Customers to Write Reviews With Post-Purchase Emails

The starting time and potentially most obvious way to become more reviews for your products is to ask customers to submit them. They're the most qualified to write almost your brand.

And assuming they've had a proficient experience, they're the most likely to write something positive. Unfortunately, reaching out to each individual customer i-by-one isn't an efficient way to drive as many reviews every bit yous need. This is especially true since our previously mentioned report found only 42% of consumers say they leave feedback for their purchases.

Find a way to collect customer emails at the point of buy. Whether that's in your physical location or online, you don't want too much fourth dimension to pass earlier you inquire for reviews. That's why so many brands run across great results with post-purchase emails. After enough time has passed since their initial order, you can enquire for feedback through emails that recount the exact items you lot bought.

2. Incentivize Customers to Write Reviews

If simply asking your customers for reviews isn't getting you the conversion rates you want, try incentivizing the process. Create motivation for your customers to write reviews for your products past offer them incentives for doing so.

Talk almost a win-win situation…

You write the states an honest review, and we'll requite you a $25 Visa gift carte that y'all tin can apply anywhere 💰

Likewise good to be true? Nah, it'southward real.

Learn all most information technology here: https://t.co/aUjb6SEmed pic.twitter.com/lsmUlgAOM5

— Kentico (@Kentico) March 12, 2019

Simply before you start giving away items, be careful of what you offer in exchange for reviews. Even though many websites are fine with offering small incentives, some sites, like Amazon, are a fleck more strict with their submission guidelines.

It's important to remain as transparent as possible with your reviews, and create a system to bluecoat different reviews based on whether the reviewer purchased or received an incentive. This helps build confidence in customers and shows transparency in your review collection procedure. Here's a couple ways to authentically incentivize more product reviews:

• Review Sweepstakes: On average, our clients run across an 83% uplift in review completion rates during sweepstakes campaigns. Yous can create sweepstakes in-business firm to promote and generate more than buzz well-nigh your products.
• Offer Free Shipping or Discounts: By giving complimentary or discounted shipping to customers in substitution for reviews, you get more buyers and increment product content. Additionally, using client experience platforms like Journey IQ assistance brands and retailers provide discounts for mystery shoppers. Easily collect important experience information to better understand what your customers see when they brand a purchase from you.

3. Optimize Your Review Forms for Mobile

If information technology hasn't been drilled into your mind plenty quite yet, please annotation that mobile optimization is incredibly important. In fact, StatCounter institute mobile net usage surpassed desktop in 2016.

Another PowerReviews customer who does an astonishing job on mobile is Evo, a leading retailer for outdoor apparel and gear. The retailer discovered more than 50% of of their emails are opened via a mobile device, which in turn, incentivizes shoppers to make purchases on these devices.

Instead of viewing this every bit a potential problem, Evo constitute a solution to convert those mobile viewers to reviewers. In fact, the retailer teamed up with PowerReviews to update and implement a fully responsive and mobile friendly post-purchase email process.

With the implementation, their team saw a 203% spike in written reviews on mobile devices yr over twelvemonth. Taking reward of your mobile traffic is just 1 way you tin can successfully generate more than product reviews.

4. Make It Piece of cake to Review Multiple Purchases at Once

The key to getting more reviews for your products is to make it simple for customers to get out them. Many of your online shoppers purchase multiple items at a single time. It doesn't make sense to send them individual follow-ups asking them to review their purchases one at a fourth dimension.

Instead, when emailing your customers, include all of their contempo purchases so they can review them at a single time. Whether you're emailing customers from your own database or leveraging a ratings and review platform, including multiple items significantly increases overall nerveless content on your site.

The less fourth dimension users spend, the more review content you will collect. Later all, no 1 wants to click dorsum and along through different pages to leave multiple reviews. Provide an all-in-one view to write content and create a better experience.

five. Employ a Product Sampling Program

If you lot don't have many recent customers to look to, information technology's difficult to generate review content. This is even true for the biggest brands and retailers as new product launches often take time to generate buzz or review content.

Nevertheless, running a product sampling campaign is the best way to generate content when you don't have the large customer amounts. Achieve out to massive sampling communities filled with everyday and micro-influencers to write authentic feedback well-nigh your products.

Through product sampling tools like BzzAgent, brands attain a massive grouping of people wanting to provide visuals and reviews. These folks also desire to share their experiences across social channels–all for a complimentary sample. This helps build interest for your products and generate more high quality reviews.

Situations to Run a Sampling Entrada

If you're all the same on the fence about product sampling, see some of the most common situations why businesses run them:

1. A New Production Launch: If you launch a new product with no reviews at all, it'southward going to exist tough to build trust. Not only volition product sampling increase the general awareness of your new product, just you lot'll also drive invaluable production feedback.
2. High Turnover Seasonal Products: When you have seasonal products requiring rapid inventory turnover, it's tough to become a lot of reviews in a curt amount of time. Get a bound on the seasonal competition by increasing traffic and conversion with a product sampling campaign before you launch.
3. Target Unique Audiences: This is perfect if you lot need a more than targeted audience for your products. Get unique products out to the customers who actually want them and are willing to share their experience with friends.
4. Small Review Count With Low-Quality Reviews: If you're your electric current reviews are low quality, add more than reviews. While you never want to promote only positive reviews, running a sampling entrada increases the overall number of reviews. This in plough, increases low-review production pages to high review pages, likely increasing your overall rating.

six. Design & Share Reviews on Social

More than anything, customers just want a platform to express their feedback and know they're heard. If you don't recognize that need, you lot could miss out on valuable reviews. In the previously mention report, we constitute 55% of consumers who don't write reviews said they needed a reward or recognition to practise so.

One piece of cake way to show users you're recognizing their contributions is to share their reviews on social. Either directly share their quote–while making certain to requite them credit–or but repost a positive feel.

…And sometimes, at just the right time, the universe (and @usps) delivers what you need … I nowadays you the official pillow of #NationalNappingDay by @Casper – Jess and I both say Thank you and ZZzzzz motion picture.twitter.com/pfz8Wgkbom

— Michele J Martin (@michelejmartin) March 12, 2019

Casper is always willing to retweet a good customer feel. This creates transparency and it tin help drive more reviews if you link to your product pages request for more reviews!

vii. Collect Different Forms of Product Reviews

Images and videos are crucial aspects of strong client reviews and increase the likelihood of purchase. In fact, our Snapshot for Ecommerce study discovered 72% of shoppers are more likely to buy a product with reviews featuring photos and videos. Allowing customers to submit photos and videos every bit function of reviews increases the amount of unique content. At the aforementioned time, you'll increase customer conversion.

Leverage a tool with image displays then customers see products on or in use by people just similar them. Promote visual content with piece of cake submission features to directly display the content on your site.

viii. Use a Trusted Ratings & Reviews Platform

Equally yous likely noticed, this article mentions various ways to generate, display and syndicate production reviews. By implementing this software, brands and retailers increase content drove and the confidence in their purchasing decisions.

To recap, permit's take a look at our reasons we believe you need a trusted ratings and reviews partner:

• Collect content from various channels like post-buy emails and write-a-review forms
• Display reviews with customizations like size and fit
• Provide ways to host and display visual content like customer images and videos
• Optimize your review content for search and increase your traffic and rankings
• Syndicate all of the reviews brands generate to retailers or increase a retailer access to reviews from brands
• Add functionality to help increase conversion, such as streamlined product questions and answers

So if you've tackled all of the strategies that we've listed and are still hungry for more reviews, go in touch with PowerReviews to learn how our platform helps brands and retailers drive traffic, sales and insights.

Equally e'er, reach out to u.s. on Twitter to provide your best practices equally well!

sweeneycionew.blogspot.com

Source: https://www.powerreviews.com/blog/how-to-get-more-product-reviews/

Share this post